The Beatles may have performed live on a rooftop in London, but leave it to Led Zeppelin to surprise pedestrians with songs played on the side of a building.
Entertainment Technology Press reported today on a series of audio-video projections shown last week to build up to the release of Led Zeppelin's new compilation, Mothership.
At each of seven outdoor locations throughout the city over the span of five nights, the image of a clock and some audio effect signalled a five-minute countdown that earned the attention of those nearby.
"The audible countdown worked brilliantly by alerting people that something was about to happen, attracting sizeable crowds in all the locations," said Pod Bluman of Presentation Services Ltd.
Bluman was in charge of the effort to project the Mothership campaign at such locations as Trafalgar Square and the Science Museum.
After the countdown, a different 15-foot video was run at each location. Videos included classic live performances of "Black Dog," "Whole Lotta Love" and "Kashmir," each of which is available on a DVD packaged with the deluxe edition of Mothership, currently in stores.
A building-side projection of Robert Plant performing with Led Zeppelin is shown in the Entertainment Technology coverage.
Jason Bonham
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Friday, November 16, 2007
London's visual displays of Led Zeppelin spanned 5 nights
About the author
Steve "The Lemon" Sauer is a writer and musician based in Boca Raton, Fla., who has dedicated a portion of his life researching the history of rock group Led Zeppelin and monitoring the ongoing careers of the band's surviving members. Although he was barely a year old when Led Zeppelin broke up and it took him until his teen years to appreciate the music, it didn't take long to make up for it.
In 2007, Steve launched Lemon Squeezings: Led Zeppelin News to cover the lead-up to the band's reunion concert at the end of that year. Since then, he has closely examined every rumor of a followup tour since then, often dispelling or clarifying misinformation perpetrated by the mainstream media. Using his journalistic training, Steve has also uncovered some facts and accounts previously unreported elsewhere.
At age 18, he began publishing On This Day In Led Zeppelin History, a daily newsletter detailing the interactions of members Jimmy Page, Robert Plant, John Bonham, John Paul Jones, and their manager, Peter Grant. The newsletter is located at www.OnThisDayInLedZeppelinHistory.com.
He enjoys uncovering stories and has employed various methods to communicate those stories to Led Zeppelin's vast fan base, utilizing terrestrial radio and the many facets of the Internet: from Usenet newsgroups to plain e-mail and now Facebook and Twitter. Steve also connects with live audiences when performing as a backup vocalist and keyboard player with various bands, including past onstage appearances with three cover or tribute acts performing the music of Led Zeppelin.
Do you have a news tip to share with Steve? Do you have something you would like him to write about? Would you like to book him for a speaking engagement? He can be contacted by e-mail at Steve at LedZeppelinNews.com.
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