Jason Bonham

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Monday, December 10, 2001

John Paul Jones explains Led Zeppelin's tense relationship with the media (interview part 16 of 22)

This is the 16th part of the transcript of my interview with John Paul Jones, conducted Dec. 10, 2001.

SPS: In 1979, Melody Maker’s readers’ choice awards, you were there wearing a button on your lapel with the message, "Rock Against Journalism."

JPJ:
Oh, right! I remember that button.

SPS:
What’s that mean?

JPJ:
Just what it says!

SPS:
Is that something against me?

JPJ:
No, well, you’re not a journalist, you said. [Laughs]

SPS:
Not yet. So far.

JPJ:
I was just joking. It was an affectation at the time. There was a great turn-out at the Melody Maker. That’s kind of what we… They all hated or seemed to hate us in the beginning. And I think they were kind of annoyed because our reputation really grew by word of mouth and people coming to the shows. And they kind of dismissed us earlier on. And by the time they caught up, we were big and famous, but they really hadn’t much to do with it. I can remember when we first came to America and read that ... Rolling Stone review. And we just couldn’t understand, what had we done to those guys? Because "This band’s hyped." Well, what do you mean "hyped"? In what way? Oh, you mean hyped by people like [pointing to Steve Sauer as a fan] you? Not the media. I mean, we [the band] didn’t do any hype. We just made an honest, good record, so we thought, and we were coming here to perform it. And they say, "Aw," this and that and this. …

I remember going to New York. I’m sitting with a friend having dinner. … And suddenly I hear this thing, "If you want get ripped off, go to Madison Square Garden tonight and go and see Led Slime." [Astonished:] What did he mean? "Get ripped off"? We did good shows! "Go see Led Slime. OK, if you want to call up…" And I thought, ah! I wanna call. It’s a talk show! Right, get me on the phone, quick! They said, "Hello?" I said, "Yeah, I want to talk about Led Slime." "OK. Who are you?" I said, "John Paul Jones." And they just went [makes a clicking noise]. [Laughs]


SPS:
"Yeah, sure you are!" [Laughs]

JPJ:
No, he knew.

SPS:
Oh!

JPJ:
He knew because he was a journalist. He knew who I was, and as soon as he heard, he went, "Oh, [click] OK. Next call." ’Cause I was gonna give him, "What the f*** are you talking about, Led Slime?" I mean, we were fiercely defensive of the band, because we knew we were good, we knew what would happen, and we wanted people … just … dissonance. … I was gonna call him out, but then, werrrrnt! Said I must confirm quick!

SPS:
"Rock Against Journalism." Is there anyway I could get a pin?

JPJ:
[Laughs] I’ve probably still got mine somewhere. I just saw it and said, "That’s really appropriate." So that’s how we viewed the press at the time. To be honest, it was a generalization. There were good people who appeared and wrote correct things. But the initial reaction just seemed to be so hostile. You read it and think, "You don’t mean us. Do they really mean us? It’s us!" People just spread venomous things. One of the bands that was in Bath. I remember reading that they were an honest band or "I saw cases and cases of new Fender guitars and amplifiers, they were hyped by the record and instrument industries," and everything, and I thought, "You assholes. Our one bloody Fender, which I bought new, my dad had guaranteed for it… And of course when people write stuff, it becomes fact, because nobody… I mean you wouldn’t… Why would I bother to write… "Well, won’t these guys ever improve, because…?" You know. But it just becomes fact. I mean, it’s, what the hell. Don’t get mixed up in it. [Laughs]

About the author

Steve "The Lemon" Sauer is a writer and musician based in Boca Raton, Fla., who has dedicated a portion of his life researching the history of rock group Led Zeppelin and monitoring the ongoing careers of the band's surviving members. Although he was barely a year old when Led Zeppelin broke up and it took him until his teen years to appreciate the music, it didn't take long to make up for it.

Steve is currently a contributing writer and consultant for Get the Led Out, a weekly syndicated radio program hosted by Carol Miller and syndicated in 100 U.S. markets including New York and Los Angeles. He also provides content for a Web site associated with the radio show, www.LedZepOnline.com.

In 2007, Steve launched Lemon Squeezings: Led Zeppelin News to cover the lead-up to the band's reunion concert at the end of that year. Since then, he has closely examined every rumor of a followup tour since then, often dispelling or clarifying misinformation perpetrated by the mainstream media. Using his journalistic training, Steve has also uncovered some facts and accounts previously unreported elsewhere.

At age 18, he began publishing On This Day In Led Zeppelin History, a daily newsletter detailing the interactions of members Jimmy Page, Robert Plant, John Bonham, John Paul Jones, and their manager, Peter Grant. The newsletter is located at www.OnThisDayInLedZeppelinHistory.com.

He enjoys uncovering stories and has employed various methods to communicate those stories to Led Zeppelin's vast fan base, utilizing terrestrial radio and the many facets of the Internet: from Usenet newsgroups to plain e-mail and now Facebook and Twitter. Steve also connects with live audiences when performing as a backup vocalist and keyboard player with various bands, including past onstage appearances with three cover or tribute acts performing the music of Led Zeppelin.

Do you have a news tip to share with Steve? Do you have something you would like him to write about? Would you like to book him for a speaking engagement? He can be contacted by e-mail at Steve at LedZeppelinNews.com.

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